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Case Stories of Epiture Environments:
Knowledge Sharing and Networking (Overcoming
Demographics)
Strengthening Client Relationships
Thought Leadership
Managing Product and Customer Lifecycles
Knowledge Sharing and Networking
(Overcoming
Demographics)
Business Description:
A large multinational organization with numerous
geographic locations. They are spread out and it is
difficult to manage knowledge as a result. The
organization currently has numerous intranets and
internets set up to service each of the many operating
units. Despite the large quantity of tools and sites
available to them, they still do not have a best
practice with respect to knowledge sharing in the
organization. A high percentage of their employees are
50+ years.
New Initiative:
Leaders in the organization realized that due to
demographics, employee turnover, relocation and other
economic factors, they were losing intellectual capital.
They realized that the work being completed was often
duplicated many times over. As a result, management
wanted to build a system that would allow members of the
organization to easily contribute content to share with
the community. The tool would also assist members of the
community stay up to date on current research and news
related to their area of expertise. The ultimate purpose
was to organize the company’s internal content and
interweave it with the best in class content available
externally.
Why Epiture:
Epiture was chosen to run the platform because of its
ease of use, flexibility and scalability. Epiture
requires little IT support as compared to the other
software packages on the market. As a result, system
users are free to concentrate on content. This allows
the content published to be current and relevant.
Epiture supports multiple content formats such as
articles, white papers, books, comments, people,
multimedia, tools, and many more. Content can be loaded
from any where in the world 24/7. ManyWorlds’ expert
media team could provide valuable insight in selecting
and editing relevant external content.
Thought Leadership
Business Description:
An environmental sciences company has dominated the
energy and utilities scientific research industry for
decades. They are recognized as a world leader in
creating science and technology solutions for the energy
industry and for the benefit of the public. However,
given their academic and institutional nature, they have
little commercial brand recognition.
New Initiative:
The company wanted to promote their position as thought
leaders in the energy and utilities industry. They did
not simply want to conduct research and have the
research passed on. They needed a way to connect their
immense database of scientific R&D to the customers they
serviced.
Why Epiture:
Epiture is the ultimate customer relationship management
tool with respect to knowledge sharing. While the
central database houses the world or content and
knowledge in your organization, sub portals can be
created on the fly to spin out to potential clients.
These sub portals demonstrate your thought leadership
explicitly. Clients can then add on their own
proprietary content to your content. The result is co
branding, viral marketing and consumer lock in.
Epiture has the capability to track knowledge patterns
down to the individual content object level. Our Client
Experience Manager can pinpoint what topics are of most
interest to users as well as what types and pieces of
content are receiving the most hits. Based on this
traffic pattern, you can modify your existing display,
setup up and topic structure. Access to this information
will allow you to best service your client knowledge
needs.
Results:
The environmental science portal was launched after
initial meetings with senior researchers and management
to determine their marketing expectations. The data from
the current website as well as content that was held up
in the IT department were loaded using Epiture. Once
this was accomplished, the largest and most complete set
of energy scientific research was compiled. From this
master knowledgebase, with the advise of the client,
ManyWorlds carved out sub portals to roll out to
targeted clients.
Clients had the opportunity to see the numerous and
profound research that this company had to offer. In
addition, they had the opportunity to add their own
content alongside that of the content provider. This was
a perfect way to viral market and co brand with targeted
clients.
Managing Product and Customer Lifecycles
Business Description:
A large bank that specializes in the area of Mergers &
Acquisitions has specialized experts who are brought
into deals as needed. They offer professional services
throughout the life cycle of the transaction from
strategy formulation to deal execution to post merger
integration.
New Initiative:
This group wanted to design a web enabled tool that
would streamline their M&A activities. They wanted to
create a network where their team could interact with
client personnel from both the acquiring and acquired
company. The tool would capture important deal
information at every stage of the transaction. The tool
would also provide guidance as to best practices
involved in that particular phase of the process.
Why Epiture:
Epiture’s unique capability to manage knowledge in an
interconnected network fashion was ideal for the
situation. Because content rarely resides solely in
functional area, it was important to be able to link the
various content to numerous topic areas. Epiture’s
ability to be viewed, published, edited and maintained
on the internet allowed the company and its clients to
access the system anytime anywhere. Epiture's adaptive
recommendations engine and learning function helped
colleagues get a broader picture across the whole
organization. This allowed the system users more
flexibility with regard to the knowledge they could
transfer and use.
Results:
The result was a brand new interactive tool and enhanced
customer solution offering by the company. Internal
content was loaded from the company and combined with
relevant external content. The first client project was
identified shortly, resulting in an e-merger project. In
the past the documents would be emailed back and forth,
causing confusion and version control issues. The
documents would have to be explained, using up valuable
time. With the new tool, clients were able to view
sensitive transaction documentation in the context of
the deal. If they needed due diligence data, they could
quickly locate the due diligence area and retrieve the
desired content quickly.
This tool has allowed the company to better manage
knowledge within their organization as well as within
the projects they lead. Client satisfaction with the
deliverables has considerably increased.
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